AVERY DENNISON

Avery Dennison is a global materials science and manufacturing company specializing in the design and production of a wide variety of labeling and functional materials. With operations across India and Asia, Avery Dennison fosters a culture of innovation, collaboration, and high performance. In the wake of the COVID-19 pandemic, the company aimed to re-energize its internal teams and recognize outstanding contributions through a one-of-its-kind virtual award ceremony.

What Did Enseur Do?

• Developed a Fully Branded Virtual Experience: Designed a customized AD-themed virtual stage on the Optimize platform, reflecting Avery Dennison's 2021 corporate identity.
• Curated a High-Energy 5-Hour Agenda: Structured the event to maintain consistent engagement — from live nominations and virtual stage recognitions to entertainment and celebration.
• Integrated Real-Time Engagement Tools: Enabled interactive features like comments, live claps, selfie booths, and engagement tracking for immersive participation.
• Brought in a Professional Emcee: Added a live, energetic host to deliver a polished and seamless event experience.
• Gamified the Experience: Embedded curated virtual games to ensure audience participation and elevate energy levels.
• Enabled a Live Jukebox Gala Segment: Infused entertainment through live singing, driving excitement across the virtual floor.
• Delivered Real Swag in Real-Time: Coordinated doorstep deliveries of swag bags to winners during the live event, bridging the virtual-physical divide.
• Maintained Focused Attention: Restricted peer-to-peer chat during the main event to avoid distractions and retain undivided attention.

Results

• Widespread Internal Participation: Employees from across departments and regions came together, fostering a strong sense of unity and shared celebration.
• Record-Breaking Engagement: The event achieved the highest internal engagement ever seen at Avery Dennison — through comments, reactions, game interactions, and more.
• High Game Involvement: A large portion of attendees actively participated in the virtual games, reflecting strong interest and excitement throughout the event.
• Dynamic Audience Interaction: Attendees kept the virtual floor buzzing with continuous comments, cheers, and real-time responses, bringing the event to life.
• Swag Delivered During the Event: The surprise element of swag bags reaching winners in real-time added a tangible touch to the virtual celebration.
• Full-Length Engagement Maintained: Despite the long-format agenda, the audience stayed fully tuned in from start to finish — proof of an experience that truly captured attention.

Conclusion

With a sharp focus on engagement, innovation, and seamless delivery, Enseur helped transform Avery Dennison's award ceremony into a high-impact, memorable virtual experience. By blending immersive digital design with real-world interactions, the event achieved record-breaking engagement and boosted morale across teams in India and Asia.

Testimonial

"The team at Optimize has been amazing in organizing such a successful virtual event. Thank you so much — you guys have done such a fabulous job."

— Mr. Venkatesh Srinivasan, Head, Supply Chain, South Asia, Avery Dennison