Enseur Insight
How effective Google Ad campaigns can help your business earn more money?
Google AdSense is an advertising programme that lets you put advertisements on your webpage, blog, or Youtube clips and get paid when people click on them. Companies that use Google's AdWords programme make the ads, and you put them on your blog or website by adding a special code called AdSense.
The Google AdSense programme is so popular because it can be one of the fastest ways for new websites or blogs to start making money.
Most of the money that comes in now comes from advertising. Advertisers are using the Internet more and more to sell their goods and services. Our auction-based advertising programme, Google AdWords, lets advertisers show potential customers ads that are relevant to their search queries or web content on Google sites and through the Google Network, which is made up of content owners and websites.
Google's own system automatically aligns ads to the substance of the page on which they appear. Advertisers pay either when a person clicks on one of their ads or based on how many times their ads appear on the Google Network.
Then, through the AdSense programme, it sends its advertisers' AdWords ads to be shown on the Google Network. It gives most of the money made from ads displayed on a site that is part of the Google Network to that site's owner.
If you make $100 or more each month, Google will send you a direct deposit or a check. If you don't make $100 in a month, your earnings carry over to the next month and add up to $100. Google will send you a payout on the next payment date every time you reach $100. Through your AdSense account, you can see how much money you are making, which ads get the most clicks, and other useful information.
AdSense ads
Google lets you run different kinds of ads on your website, such as:
- Text: Text ads are made up of words and can be either an Ad Unit (one offer) or a Link Unit (a list of offers). They can be different sizes. You can change how the box, text, and link look.
- Ads with pictures are called "image ads." There are many different sizes. You can choose an option for an ad feed that has both text and image ads.
- Rich Media: These are interactive ads that can include HTML, video, and Flash.
- Search Engine:This lets you put a Google search function on your website or blog if you have AdSense for Search. When a user types in a search term and clicks "search," a page with AdSense ads opens. You can change the colours on the search results page to match the colours on your website.
Make money with AdSense
Plan ahead if you want to make a lot of money with AdSense. Here are some tips for making the most money from AdSense:
- Text: Text ads are made up of words and can be either an Ad Unit (one offer) or a Link Unit (a list of offers). They can be different sizes. You can change how the box, text, and link look.
- Read Google's rules and follow them. Website owners must follow both the AdSense programme policy and Google's webmaster policies.Don't click on your own ads or tell other people to: It's against the rules to pay for clicks, buy Pay-Per-Click (PPC) space, or use a programme to get people to visit AdSense pages. Remember that Google is strict about its rules, so make sure you follow them.
- Have great content that the people you want to reach want to read: In the end, you can make money with AdSense or other ways to make money by giving your blog or website good content and good traffic.
- Use marketing techniques that are honest and natural to bring people to your website: Search engine optimization and article marketing are both good ways to get people to visit your site for free.
- Make sure your website or blog is responsive and mobile-friendly: There are a lot of people who use cell phones. Also, make sure your ads are responsive so that Google can send the right size ads to mobile devices that visit your site.
- Test ad forms and layout to find the choices that ultimately lead to the most income: Start with standard sizes and, then swap them out to see if one size leads to more clicks than the other.
- Max out your ad placement: You can put up to three standard ads per page. Use all of them to get the most out of them.
- Have the ads above the fold: This is the part of your site that can be seen without having to scroll.
- Have a leaderboard advertisement under your header or logo: Rather than putting an ad at the top of the site, put it near your logo, where it will be more likely to be seen.
- Put ads in the content to make them more visible: This involves having ads within your blog posts, which can boost clicks since they'll be viewed during the course of reading the post.
- Keep an eye on your results. Google can give you a lot of tools and feedback, so do your best to look at your data and figure out what it says regarding your outcomes so you can get the most out of your work.
- Read Google's email: This is particularly important if Google warns you about something on your site that it doesn't like. If you don't take care of Google's complaints, you will be kicked out of the programme.
AdSense Tips
Once you have ads on your site, you'll want to make sure you're getting the most out of your AdSense programme. Here are some more things to think about if you want to make more money with AdSense:
You can try different things out: AdSense lets you put your ads through A/B tests. Try out different colors for links and boxes. If your colors match your theme, try changing them to see if it makes a difference.
Enable placement targeting: This lets advertisers choose where their ads will show up. Set up custom channels. This will help you figure out what's making money on your site and what's not.
Today, there are several ways to make money from a blog or a website. But many sites need a lot of traffic before you can make money from them. AdSense is a good way to start making money in this situation. You don't have to make anything, you can join the day you start your blog or website, it's free, and it's easy to add the ad code to your website. Companies like Enseur can help you to get the most out of Adsense. Check them out.